If you haven’t jumped on the Pinterest bandwagon yet, I highly recommend you start ASAP. It’s time to use Pinterest to drive traffic to your blog! It doesn’t matter if you just started your blog yesterday or if you’ve been blogging for a couple years, Pinterest is an easy way to drive traffic to your blog which in return can give you the opportunity to start making money!
Here are 10 Ways to Use Pinterest to Drive Traffic to Your Blog
Disclosure: This post may contain affiliate links, which means I may receive a commission if you click a link and purchase something that I have recommended. Clicking on these links won’t cost you any extra money.
1. PIN, PIN, PIN!!
I can’t say this enough – start pinning! Get in a habit of setting time aside for Pinterest. Pin anything and everything. As you’re pinning, keep an eye out for pins that catch your attention. What did you like about it? What was it about? These are things that you will want to keep in mind when you start creating your own pins.
2. Create Pinterest Boards
Start organizing your pins by creating boards. My boards are grouped around topics that I blog about and include keywords that are related to those pins. Pinterest also allows you to create a featured board (a board pinned to the top of your Pinterest profile). Your featured board should contain all of your own pins that link directly to your blog or affiliate links.
3. Join Group Boards
Joining group boards is an easy way to use Pinterest to drive traffic to your blog. When you’re in a group board you are putting your content in front of thousands of other people, who in return, will be putting your content in front of their audience. Some group boards are only accepting new contributors during certain times or they have specific rules you need to follow before you can join. I have included some of my favorite Pinterest group boards, including my group board that you should be part of right away!
Brunch Babes | Lifestyle Bloggers – this is my own group board that I created!!
4. Use a Scheduling Tool
Unless you don’t have a full time job and you can spend all day on Pinterest, a tool that schedules pins for you will become your best friend. I’ve been using Tailwind and I can’t believe how quickly it started to increase the traffic on my blog and my monthly Pinterest views. I don’t think you understand – my blog views doubled last month to over 6,000 views and my Pinterest monthly views reached 6 MILLION a couple months ago!
5. Create Attractive Pins
Remember when I said to pay attention to pins that catch your eye? This is why! Create pins that people will want to pin. Choose pictures that will catch someone’s attention, provide some information on your pin and use keywords in your pin description. When it comes to creating pins, Canva is your next best friend. They have templates that are the perfect size for Pinterest and ready for you to add your own personal touch.
6. Switch to a Business Account
Head on over to your Pinterest account and switch it over to a business account if you haven’t already. This gives you the opportunity to check out Pinterest Analytics and see which pins are performing the best, how many people your page is reaching and a bunch of other awesome data that is extremely helpful in planning your pins and checking your progress.
7. Add a “Pin It” Button
Have you ever came across a blog and noticed a convenient little button that shows up when you hover over a picture? Yes, that’s a simple plugin that that you can download to your blog too. I use Pinterest PinIt Button for my blog to make it easy for my readers to pin any image from my blog. It automatically links back to your blog and they can save their favorite posts on their Pinterest boards.
Yes, you can use Pinterest to drive traffic to your blog by pinning BUT you also need to repin other content too. You don’t want your Pinterest to seem scammy by only posting your own content. Also, it’s extremely helpful (and NICE!) to other bloggers when you share their content too.
9. Start Your Own Group Board
You might be wondering…WHY? Starting your own group board is a great opportunity to gain new followers and have your own content pinned by other bloggers. For example, to join my group board you need to follow me on Pinterest. You can make rules that are more strict or to start off allowing anyone to join. I suggest at least having one rule to start – either following you on Pinterest or repining a certain number of your pins.
10. Take a Pinterest Course
I get it – there are a lot of VERY expensive courses out there. I’m not talking about anything that costs $300, $100 or even $50. I took Mastering Sales with Ell (from Boss Girl Bloggers) and it was a huge game changer in recognizing the affiliate marketing opportunities and learning how to optimize Pinterest while blogging. If you want to use Pinterest to drive traffic to your blog then you NEED to take one of Ell’s courses to understand what you are doing.
All of this can be extremely overwhelming so I suggest you start with tackling one thing at a time and slowly you will see your traffic start to increase. I love to help other bloggers so if you have any questions please let me know. If this post was helpful, please share with a friend or PIN IT! Oh and don’t forget to join my group board!